Franc,

Methinks it's the other way around. The GOP is the brand here. Ebay is, for better or worse, still seen by the majority of the public as a highly successful business venture with no legitimate competitors as an internet auction site. The GOP, not Ebay, is thus promoting itself by associating it's brand with a successful public venture and having been endorsed by the former CEO is the tacit connection. As I see it, this is an effort by the GOP to attribute to itself success by association.

Of course, if perception is reality, that's fine if you're a "buyer" of an item on Ebay or of rhetoric in an election.

Otherwise, as we've seen on Ebay lately, and in elections throughout time, the truth is the devil in the details...

Patrick


On Sep 5, 2008, at 6:50 AM, Franc wrote:

This is so weird, I just have to ask the question: Is Ebay so desperate that it is trying to promote itself through the GOP Presidential race? No doubt everyone knows by now that former CEO Meg Whitman was previously an advisor to Mitt Romney's failed presidential campaign and is now one of John McCain's chief advisors being one of the several people he indicated he most admired and sought professional advice from. Well, Sarah Palin has mentioned several times now in her stump speech in which she lists all her accomplishments as Governor of Alaska that he successfully auctioned off on Ebay the luxury Alaskan state jet bought by the previous government for use by her office. Turns out that's not true. After going unsold for months, the jet was put in the hands of Turbo North Aviation, an Anchorage aircraft broker, which put an asking price of $2.45 million on the nearly $2.7 million jet. It was ultimately sold privately to an Alaskan business man for $2.1 million, $31,000 of which went to Turbo Aviation as a sales commission. Why is Sarah Palin lying about an Ebay connection? It doesn't diminish whatever accomplishment she achieved in selling an Alaskan state jet but it strangely propels Ebay into the headlines and promotes it as an effective selling tool in the public's eyes. I find this very puzzling. Does anybody else? FRANC
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