While John Carter was in production, Disney had already pulled the plug on The
Lone Ranger over cost, though even in its revised form it is a very expensive
movie.
Before John Carter started filming they had already spent significant money
buying treatments for 2 sequels; money that might have been spent on marketing.
In my opinion, part of the problem is that they aren't just making movies. It
about greenlighting the creation of a product. What kind of deal can we make on
the action figures, what's the right time frame for releasing the video game,
can we create a ride in a theme park, will people come to see the traveling ice
show, can we get Lady Gaga to sing a song in the film that has nothing to do
with the artistic needs of the movie. So much money is tied up in other money
making media possibilities, that the synergistic possibilities and ancillary
markets are often focused on to the detriment of the film itself. All that has
to be lined up as part of the film approval process and it changes everything.
Cars was not Pixar/Disney's biggest or best film, but it sold more toys than
any of the others; that's why they had to make Cars 2.
----- Original Message -----
From: Bill Brent
To: MoPo-L@LISTSERV.AMERICAN.EDU
Sent: Tuesday, March 20, 2012 8:34 AM
Subject: Re: [MOPO] OT: Disney expects $120 million operating loss due to
'John Carter.'
maybe if they focused on production quality rather than production cost -
maybe if the focus was on making good movies rather than loud flashy ones
maybe if Walt had lived just a few mor years :-(
-----Original Message-----
Partly in response to costly projects such as "John Carter," Disney
executives say they have taken a tougher look at production budgets for its
films,
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