Pulled the Lone Ranger over cost? How much can two horses and a mask cost?
From: MoPo List [mailto:mopo-l@LISTSERV.AMERICAN.EDU] On Behalf Of Phillip W. Ayling Sent: Tuesday, March 20, 2012 12:06 PM To: MoPo-L@LISTSERV.AMERICAN.EDU Subject: Re: [MOPO] OT: Disney expects $120 million operating loss due to 'John Carter.' While John Carter was in production, Disney had already pulled the plug on The Lone Ranger over cost, though even in its revised form it is a very expensive movie. Before John Carter started filming they had already spent significant money buying treatments for 2 sequels; money that might have been spent on marketing. In my opinion, part of the problem is that they aren't just making movies. It about greenlighting the creation of a product. What kind of deal can we make on the action figures, what's the right time frame for releasing the video game, can we create a ride in a theme park, will people come to see the traveling ice show, can we get Lady Gaga to sing a song in the film that has nothing to do with the artistic needs of the movie. So much money is tied up in other money making media possibilities, that the synergistic possibilities and ancillary markets are often focused on to the detriment of the film itself. All that has to be lined up as part of the film approval process and it changes everything. Cars was not Pixar/Disney's biggest or best film, but it sold more toys than any of the others; that's why they had to make Cars 2. ----- Original Message ----- From: Bill Brent<mailto:bbr...@pipeline.com> To: MoPo-L@LISTSERV.AMERICAN.EDU<mailto:MoPo-L@LISTSERV.AMERICAN.EDU> Sent: Tuesday, March 20, 2012 8:34 AM Subject: Re: [MOPO] OT: Disney expects $120 million operating loss due to 'John Carter.' maybe if they focused on production quality rather than production cost - maybe if the focus was on making good movies rather than loud flashy ones maybe if Walt had lived just a few mor years :-( -----Original Message----- Partly in response to costly projects such as "John Carter," Disney executives say they have taken a tougher look at production budgets for its films, Visit the MoPo Mailing List Web Site at www.filmfan.com<http://www.filmfan.com> ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: lists...@listserv.american.edu<mailto:lists...@listserv.american.edu> In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com<http://www.filmfan.com> ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: lists...@listserv.american.edu<mailto:lists...@listserv.american.edu> In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. _____________ The information contained in this message is proprietary and/or confidential. If you are not the intended recipient, please: (i) delete the message and all copies; (ii) do not disclose, distribute or use the message in any manner; and (iii) notify the sender immediately. In addition, please be aware that any message addressed to our domain is subject to archiving and review by persons other than the intended recipient. Thank you.
