Very useful information, David.
Here's a question for you. Can you have too many keywords for a listing or
image? I seem to remember that google might just drop off keywords over a
certain limit but I wondered if you can actually be penalised by putting in too
many keywords.
Regards
John
JOHN REID VINTAGE MOVIE MEMORABILIA
Websites:
www.moviemem.com
www.OzeFilm.com
www.OzeAuction.com
www.BodyCorporateNews.com
Facebook:
www.facebook.com/moviemem
Mailing Address:
John Reid
PO Box 92
Elanora
Qld 4221
Australia
----- Original Message -----
From: David
To: MoPo-L@LISTSERV.AMERICAN.EDU
Sent: Tuesday, March 04, 2014 9:35 AM
Subject: [MOPO] Google Analytics: Hits, Views and Impressions
There's two types of people interested in these results, the first is those
trying to sell you an advert on their website, the second is those who have a
website and are trying to decipher what these figures mean. If you're in the
second group (and apologise to Shakespeare) then Read on, Macduff...
I'll assume you've logged back into your Google Analytics account, if not,
I'll wait...
Page Views
This is usually shown on the entry page of Google Analytics (or on the left
menu click Audience/Overview)
In my opinion this is a great data tool and can tell you a lot about the
quality of your website and/or products on offer therein. These figures are the
TOTAL number of pages viewed and SHOULD ALWAYS be read in conjunction with (the
average) Pages/Visit because obviously the higher the (average pages viewed per
visit) the better.
How many is a good average? Well that is first dependent on how many pages
your site has, but if you are a commercial website (sell posters) with a
reasonable stock holding then you really should be double figures average per
visit.
Which basically means: if your average Pages viewed per Visit is low then you
need to wonder why you can't keep your visitor's attention and time to get to
work on your website...
Page Hits
This is old school, and as many of us are old, some much much older too, you
will remember this...but if you ever see it or have it presented as part of
some advertising "strategy", ignore it.
Why? Well, whereas a Page View is the count on how many times a page was
"viewed" - the old 'Hit' was the total count of files ON THAT PAGE (being
accessed by the surfer). In other words, if someone is on a page that contains
4 poster pictures, a couple of JavaScript, perhaps three menu buttons and an
embedded video, then that is ONE page view but TEN hits. A somewhat inflated
view of self methinks...
So never listen to someone selling you ads on their website based on 'hits'
Page Impressions
Often confused with Page Views
This is simply used by those selling ads on (theirs/other people's) website
and really doesn't apply to those of us who have just a website and want to
simply improve our viewing results.
Basically an impression counted when an object on a web page is displayed
(e.g. your advert), but often this will be 'sold' as part of the total count -
e.g. if there are 10 ads on 3 pages viewed, then the count is 1 x10 = 30
impressions which is far better than the reality that your advert was displayed
just 3 times (perhaps less if it is on rotation). Don't get me wrong, in the
right places paid internet advertising does work but IMHO I would never
recommend buying adverts based on impressions, better to pay per click (and set
the budget with the supplier).
----------
I hope the above has been of help to someone, I apologise to those who knew
all this already, still, no trees were harmed in sending it...
As always, I remind you that having a website is easy, making it work for you
is a lot of hard work.
regards
David Rew
Visit the MoPo Mailing List Web Site at www.filmfan.com
___________________________________________________________________
How to UNSUBSCRIBE from the MoPo Mailing List
Send a message addressed to: lists...@listserv.american.edu
In the BODY of your message type: SIGNOFF MOPO-L
The author of this message is solely responsible for its content.
Visit the MoPo Mailing List Web Site at www.filmfan.com
___________________________________________________________________
How to UNSUBSCRIBE from the MoPo Mailing List
Send a message addressed to: lists...@listserv.american.edu
In the BODY of your message type: SIGNOFF MOPO-L
The author of this message is solely responsible for its content.
