The word I've heard from radio ad reps is that people generally start thinking about what they're going to do that weekend no earlier than Wednesday. So, Tuesday or Wednesday would make sense if your dance is on the weekend. If it's mid-week, I personally will do a vague sketch of my weeknights on Sunday or Monday, so correspondingly those might be good times to send out those invites. Overall, I'd say about 3-4 days out.
As for when during the day, it doesn't really matter, but my guess is the heaviest Facebook use is in the evening and around lunchtime. - Alex Alex Krogh-Grabbe Amherst Business Improvement District cell: 413.207.1860 On Tue, Apr 2, 2013 at 6:05 PM, James Saxe <[email protected]> wrote: > I have a question for organizers who use Facebook to publicize > their dance events: How far in advance of an event do you send > out a Facebook invitation? > > Sufficient advance notice can give time for some buzz to build > as people get to see that other people have marked themselves > as "Going" or posted replies. But with too much lead time, > people could decide not to plan that far ahead, and by the time > the event draws nearer they could have forgotten about it. How > much lead time is a good compromise? > > The frequency of dances might also be a consideration. Sending > invitations two or three weeks in advance might make more sense > for a monthly dance than for a weekly dance. I'm currently one > of the organizers for a dance that runs on 2nd, 4th, and 5th > Saturdays, so dances are usually two weeks apart but occasionally > only one week apart. A similar situation would apply for a dance > that ran on, say, 1st, 3rd, and 5th Saturdays (or Wednesdays, or > whatever). I know one series that runs on 1st and 3rd Saturdays > and 4th Fridays, so that about once ever seven years they have > consecutive dances on Friday, February 28 and Saturday, March 1. > Dances could also be closer-spaced than usual if a special-date > event is *added* to the calendar (instead of *replacing* a > regularly-scheduled dance). Organizers could want to get timely > word out for whichever event happens second, but not want to > stomp on the earlier one. With a calendar on a regular web page, > you can just list all the events, with as much or little > special emphasis on any particular ones as you choose. But what > do you do about timing the Facebook invitations? > > Thanks. > > --Jim > > > ______________________________**_________________ > Organizers mailing list > [email protected] > http://www.sharedweight.net/**mailman/listinfo/organizers<http://www.sharedweight.net/mailman/listinfo/organizers> >
