If it's a regularly scheduled dance,  same week is good for email or FB.
 You can go further ahead with FB since it will stay on your upcoming
events list until/unless you click on "not going"

For special events, especially if you expect people to plan travel &
lodging, a few weeks at minimum.


On Tue, Apr 2, 2013 at 6:05 PM, James Saxe <[email protected]> wrote:

> I have a question for organizers who use Facebook to publicize
> their dance events:  How far in advance of an event do you send
> out a Facebook invitation?
>
> Sufficient advance notice can give time for some buzz to build
> as people get to see that other people have marked themselves
> as "Going" or posted replies.  But with too much lead time,
> people could decide not to plan that far ahead, and by the time
> the event draws nearer they could have forgotten about it.  How
> much lead time is a good compromise?
>
> The frequency of dances might also be a consideration.  Sending
> invitations two or three weeks in advance might make more sense
> for a monthly dance than for a weekly dance.  I'm currently one
> of the organizers for a dance that runs on 2nd, 4th, and 5th
> Saturdays, so dances are usually two weeks apart but occasionally
> only one week apart.  A similar situation would apply for a dance
> that ran on, say, 1st, 3rd, and 5th Saturdays (or Wednesdays, or
> whatever).  I know one series that runs on 1st and 3rd Saturdays
> and 4th Fridays, so that about once ever seven years they have
> consecutive dances on Friday, February 28 and Saturday, March 1.
> Dances could also be closer-spaced than usual if a special-date
> event is *added* to the calendar (instead of *replacing* a
> regularly-scheduled dance).  Organizers could want to get timely
> word out for whichever event happens second, but not want to
> stomp on the earlier one.  With a calendar on a regular web page,
> you can just list all the events, with as much or little
> special emphasis on any particular ones as you choose.  But what
> do you do about timing the Facebook invitations?
>
> Thanks.
>
> --Jim
>
>
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