I like your post Jill...thanks

Pati Schembari



-----Original Message-----
From: Jill in Ky <jnai...@hotmail.com>
To: NailTech <nailtech@googlegroups.com>
Sent: Sun, Oct 30, 2011 6:55 pm
Subject: Re: NailTech:: Appointment Stretching


Becky really drove the point home well! That's the kind of busy we all
need to be and she is awesome for enforcing her boundaries. Notice how
she was willing to go without filling an appt. (i.e. making any money)
to drive the point home? You've GOT to train the clients right at the
beginning, otherwise you make your life harder than it needs to be.

My clients, too, run the risk of not getting back in for a month
should they need to cancel. I let them know I can put them on my
waiting list and call them IF someone else cancels. Usually just
hearing that, the client will decide to "work out her situation" so
she can make her nail appt. That usually involves them rescheduling a
hair appt., lunch with a girlfriend, bridge club, or even a doctors
appt.!

So the next time any of your clients call to stretch their appts. till
next week, you can firm up that backbone and tell them "Gee, I wish I
could help you out, but I don't have anything open next week. Would
you like for me to cancel your appt. and put you on the waiting list
IF someone happens to cancel"?

It will go 1 of 2 ways:

1) client will say "no, keep me on my schedule".
2) client will say "yes, cancel me and put me on the waiting list".

Don't freak out. She was going to cancel and move her appt. anyway as
usual. Then here's how the waiting list goes.......in 3 days call her
and tell her "I just had a cancellation at _____________ (fill in the
blank with whatever time is convenient for you, the nail tech). Would
you like for me to put you down then?"

It will go 1 of 2 ways:

1) she'll say "yes, thank you for calling me".
2) she'll say "no, that time won't work for me".

At this point you ask her what times/days WILL work and be sure to
write those down. Give it another day or 2 and then call her with the
good news that an opening just came available on the day/time that
would work for her. The busier you APPEAR to be, the more clients will
clamor to get in. I learned this in a business class back in the 90's
at the Vegas show and although I don't remember which company taught
it, it's called "fake it till you make it". The clients don't need to
ever see your appt. book to know that you're not as busy as you seem.
It's not lying, it's a business strategy that hurts no one.

NEVER EVER say to a client or someone who calls on the phone "Sure, I
can get you in any time; just pick a day" because that tells the
clients that you must not be in high demand for some reason. I always
give them 2 options (even if there are 15 appt. times open) by saying:
"You can have the 5pm on Tuesday or the only other thing I have that
week is the 11am on Friday". 2 choices give your client options
without making them think too hard. And by saying "the only other
thing" tells them that these openings are very limited, so they MUST
take 1 now!

And be sure to group your appts. either from the start of your day
(say at 10am) and booking up or from the end of your day (say 6pm) and
booking down. This prevents you from having a 6 hour gap between
appts. when you only have 1 in the morning and 1 in the evening. Hope
this helps give everyone a busier book:)

Jill Wright
Bowling Green, KY







On Oct 30, 7:33 am, "Laura Merzetti" <la...@scratchmyback.ca> wrote:
> Hey Pati!  That's exactly what my clients have been doing.  They all rebook,
> but a few days before their scheduled appointment, they contact me to push
> it out!!!!
>
> Did you read Becky's response?  It was awesome.
>
> Good luck J
>
> Laura
>
> From: nailtech@googlegroups.com [mailto:nailtech@googlegroups.com] On Behalf
> Of Pati
> Sent: October-29-11 9:32 PM
> To: nailtech@googlegroups.com
> Subject: Re: NailTech:: Appointment Stretching
>
> I so can relate Laura!  A lot of my clients seem to stretch their
> appointments out for 3,4 sometimes even 5 weeks! It drives me crazy! I used
> to have all  (well....most) of my clients on standing appointments and now
> they usually make an appointment before leaving but often will call or text
> me to make it the next week.  I would love to hear the answers to your post!
>
> Pati Schembari
>
>
>
>
>
>
>
> -----Original Message-----
> From: Laura Merzetti <la...@scratchmyback.ca>
> To: nailtech <nailtech@googlegroups.com>
> Sent: Sat, Oct 29, 2011 5:56 am
> Subject: NailTech:: Appointment Stretching
>
> Hey gang,
>
> I'm thinking of changing my rebalance pricing to reflect the longer
> intervals my clients are starting to go in between appointments.   I'm
> thinking a 2-week, 3-week and 4-week charge.  Right now I only have one
> price.  
>
> My clients currently go between 3-4 weeks successfully.  I'm beginning to
> see a trend the past few months where they are now calling or messaging me
> to push out their appointment by another week or so.  When they do finally
> come in, they have breaks ("that just happened yesterday!")  or lifting, the
> nails are unbalanced and just look ugly.  Not to mention,  I'm seeing the
> impact of less revenue.   I include 2 free nail repairs at each appointment;
> magically they never seem to have more than that.  
>
> For those of you who do this successfully, how has it changed your business?
> I would like to hear any pros and cons, especially how to positively spin it
> for clients.   Should I just not shorten the nails so much at each
> appointment ? :P
>
> Thanks a bunch.
>
> Laura M.
>
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