NETWORK WORLD NEWSLETTER: MICHAEL OSTERMAN ON MESSAGING
11/30/04
Today's focus:  Spam filters start to consider reputation

Dear [EMAIL PROTECTED],

In this issue:

* What you do in e-mail will come back to haunt you
* Links related to Messaging
* Featured reader resource
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Today's focus:  Spam filters start to consider reputation

By Michael Osterman

The current message from a politician, news anchor, salesperson, 
advertisement or colleague is quite often less important to us 
than the sum of the things they've told us in the past. In other 
words, what we've heard in the past is very often a more 
reliable indicator of what to believe than what we're hearing in 
the present.

That's really the paradigm behind reputation filters used in 
blocking spam, filters that can often provide a better means of 
blocking spam than content-based filtering systems working on 
their own. Basically, a reputation-based anti-spam system uses 
an enormous database that contains information about the 
behavior of millions of IP addresses. E-mail coming from IP 
addresses that, in the past, have sent large quantities of 
potentially spammy e-mail are regarded as more suspect than IP 
addresses that have not been the source of spam.

The fundamental advantage of reputation systems is that they 
essentially are a data mining system, helping a spam-blocking 
system to evaluate a message based not only on its content, but 
also the past behavior of its source.

A large and growing number of anti-spam vendors use reputation 
analysis to block spam. Kelkea, for example, uses a network of 
data centers in North America to monitor millions of IP 
addresses - the company is planning to expand its operations 
into Europe and Asia. IronPort, using its SenderBase technology, 
monitors a significant percentage of the world's IP traffic to 
determine the behavior of millions of sources of e-mail. Many 
other vendors offering reputation-based anti-spam services, 
including CipherTrust, Symantec Brightmail and MX Logic, to name 
but a few of the vendors offering capabilities in this area.

The real advantage of reputation-based anti-spam systems is in 
what you can do with the information about a source of e-mail. 
While it is possible to use this information to block e-mail 
coming from IP addresses, a more useful approach might be to 
simply throttle back the flow of e-mail coming from suspect 
sources; doing so allows e-mail to get through if it's 
legitimate, while minimizing the impact if it's not.

RELATED EDITORIAL LINKS

ICQ joins Web-mail battles
Network World, 11/29/04
http://www.nwfusion.com/news/2004/112904icq.html
_______________________________________________________________
To contact: Michael Osterman

Michael D. Osterman is the principal of Osterman Research 
<http://www.ostermanresearch.com/>, a market research firm that 
helps organizations understand the markets for messaging, 
directory and related products and services. He can be reached 
by clicking here <mailto:[EMAIL PROTECTED]> 
_______________________________________________________________
This newsletter is sponsored By BMC Software  

Linking IT Priorities to Business Objectives, an IDC whitepaper. 
Get insights from IDC on aligning business goals and IT 
priorities. IDC offers practical, actionable information on how 
Business Service Management can help you reduce operating costs, 
improve service levels, respond faster to business needs and 
protect delivery of business-critical.  Click here to download 
this whitepaper now. 
http://www.fattail.com/redir/redirect.asp?CID=88759
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ARCHIVE LINKS

Archive of the Messaging newsletter:
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