dear nettimers,

I've been tempted to enter this discussion, then thought too many people 
already have said everything, but I see that the discussion has continued 
traction. I would like to try and weigh in here from a more practical - 
organiser - perspective, and reflect on issues of scale and economics of an 
event like ISEA. This is an issue that has occupied me for quite some time now, 
and I haven't been able to come up with a satisfactory solution.

First about ISEA itself. I was involved in the first two editions of ISEA (1988 
/ 1990), the first while still a student and working for a university students 
cultural centre where I organised a week long electronic arts festival in 
conjunction with ISEA, and then in 1990 in the organisation committee of SISEA. 
As I understood at the time how Wim van der Plas, the founder of ISEA 
understood ISEA, he saw it as an international platform to connect the 
disparate practices of electronic art as an emerging field of 
cross-disciplinary cultural and artistic practice. I think it served that 
purpose to some degree.

There was not much more of an 'ideology' involved, it was a rather pragmatic 
intervention. For my own part I felt deeply dissatisfied by the lack of 
critical engagement with socio/political realities, but also a lack of critical 
approach to the aesthetics of this emerging field and recognised that ISEA was 
not the right structure to engage these issues and therefore looked for them 
elsewhere.

Over the years I've been involved in many larger scale public events, 
festivals, conferences that dealt with media culture, media arts, and 
information politics. In my experience it has become increasingly difficult to 
find support for these larger scale events. In part because of macro-political 
and economic shifts, various so-called 'crises', partly because the emerging 
field became an established field, diversified and lost its novelty (at the 
very least for funders and the wider audience). 

Thirdly, the shift from electronic arts / media arts / new media culture, 
towards the more corporate inclined 'creative industries'-meme has also meant a 
significant shift of funding priorities and opportunities. With the invention 
of the creative industries meme funding agencies, local and national 
governments were suddenly presented with a clear trajectory to invest in that 
yielded seemingly obvious economic benefits, job creation opportunities, and 
prospects for technological innovation, without the 'noise' associated with 
rather opaque 'electronic arts' events, or worse still the unruly aesthetics 
and politics of tactical media.

The bottom-line, electronic arts would henceforth be redirected back to 
traditional arts and culture funding, and theses funding resources are drying 
up exponentially under pressure of austerity measures. In The Netherlands more 
than half of the public funding for living arts practices will be cut in the 
next two to three years, the UK just had its shake out, not to mention what is 
going in the Mediterranean area.

----

Given the above I don't think that events on the scale of ISEA or the infamous 
Next 5 Minutes festivals (Brian Holmes referenced it earlier) are still 
feasible today. It is one (not the only) reason why the 2003 Next 5 Minutes 4 
festival was the last one. The essence of what Lanfranco stated earlier is that 
in the absence of any decent public funding for this event the fees are the 
only way he can raise the budget required to stage the event. Yes he can look 
at individual cases, but without that backbone revenue the thing won't happen.

I would agree with others who have suggested that in these circumstances it is 
necessary to look at alternative formats for convening relevant events, 
creating meeting points and opportunities for exchange. I have been actively 
looking into that question, not just in theory, but very much in practice. One 
such an attempt was the ElectroSmog Festival held in March 2010, a festival 
conducted entirely in the remote with partners from a variety of places around 
the world, with multiple interconnected physical hubs (public audience spaces) 
and an extensive on-line dimension. That festival format worked technically 
quite well but failed miserably on the social level - it did not bring the 
encounter about that festivals such as Transmediale, Future Everything and ISEA 
do.
For an in-depth reflection on this outcome see: 
www.electrosmogfestival.net/2010/11/28/distance-versus-desire-clearing-the-electrosmog/

So, a distributed on-line gathering just doesn't seem to work. Anybody who can 
prove me wrong on this one, please go ahead and do it. I would gladly be 
disproved, but I fear that what we found at ESmog is sadly what one can expect 
from any of these larger scale on-line gatherings, a lack of 'connection'.

Therefore my intermediate conclusion is that the issue of scale must be 
addressed much more critically. Part of the vibrancy of the early electronic 
arts / new media culture scene was obviously the fact that the number of people 
and organisations involved was much smaller, connections were more tightly 
knit, and within these smaller scale settings it was easier to develop in-depth 
collaboration.

There should be no nostalgia, trying to recoup this initial phase of an 
emerging field of cultural practice. But it would make sense to look more 
closely at ways of working on smaller scales, creating more in-depth 
relationships and ways of working together, and at the same time being more 
able to adapt to the kind of material and economic realities we are facing now 
as cultural practitioners.

There is a threat in this of further marginalisation, but there is I think also 
an opportunity for developing alternative ways of working and acting that can 
scale up through networking such individual and more localised initiatives.

The thing that has dramatically changed since the inception of ISEA (1988 / 
1990) is obviously the radical proliferation of networking technologies and our 
ability to put these infrastructures to good use. So perhaps, if a completely 
distributed setting does not work (ESmog), but also large scale meetings of the 
ISEA type threaten to collapse under their own weight and become mechanisms of 
exclusion / segregation, then perhaps we should look more closely at structures 
of horizontally networked smaller scale and more localised events, gatherings, 
and meetings as a way of bringing the field as a whole forward.

For myself, my next endeavour is a small scale one day public seminar on the 
legacies of tactical media (for about 150 attendance), where we'll focus in 
more closely on the fall-out of the wikileaks saga and the turmoil in the 
Maghreb and Middle East, on September 30 in De Balie in Amsterdam. If anyone 
wants to come along to that one, please be welcome. We're organising this 
virtually without any budget, striking individual deals with everyone and with 
audience fees in the range of 10 euro for a full ticket and 5 for students and 
so on.

In any case I don't see the point anymore for creating yet another mega-event, 
and rather focus my energies on what I think is really important.

Bests,
Eric


#  distributed via <nettime>: no commercial use without permission
#  <nettime>  is a moderated mailing list for net criticism,
#  collaborative text filtering and cultural politics of the nets
#  more info: http://mx.kein.org/mailman/listinfo/nettime-l
#  archive: http://www.nettime.org contact: nett...@kein.org

Reply via email to