Kosovo Looks to Bolster Image
Pristina | 26 October 2009 | Petrit Collaku >From tonight, some of the world’s most prominent TV stations, including CNN >and BBC, will broadcast a 60-second advertisement promoting Kosovo, PR >Solutions reports. PR Solutions is the local partner of Saatchi & Saatchi. The advertising firm has embarked on perhaps its toughest assignment yet: a €6 million plan to transform Kosovo’s international image from “Europe’s black hole” to “Europe’s fountain of youth”. Kosovo’s makeover starts tonight on CNN, CNN Turk, BBC World News, Euronews and Bloomberg. Later on, promotional advertisements will be run in The Economist and Newsweek. This as part of Saatchi & Saatchi's ambitious bid to rebrand Kosovo under the slogan: Kosovo: The Young Europeans. In the video advert, Kosovo residents will be seen carrying parts of a large jigsaw to a central point where they will build their country within a map of Europe. The launch event for the International media campaign will take place this evening in Pristina, where dignitaries from Kosovo and International guests will be the first to view the campaign promotions. Copyrights © 2007 Balkan Investigative Reporting Network.
