There was talk, after Polaris acquired Brammo, of using the Victory brand to transition to making an American sport bike brand. Indian for the cruisers, Victory for the standards and sporties that do better worldwide.
There was also the Victory rebranded Empulse for an electric bike competitor. I had hopes that the cash infusion until the tech that Polaris represented would give the industry a shot in the arm, but I can't imagine Indian offering an electric bike... Kurt On Feb 28, 2017 11:25 AM, "Joey Kelley" <sandp...@gmail.com> wrote: > All, > Not Honda related, but did anyone else hear that Polaris will be > killing off the Victory brand name? http://ride-ct.com/ > stunned-reaction-to-polaris-killing-victory/ > It came out last month, and I for one am saddened. Any removal of a brand > from the market, no matter if you ride it or not, doesn't help motorcycling > in general. > In retrospect, Polaris tried to buy Indian motorcycle once before - > and on their second attempt, they managed to buy it. If you owned a brand > that had history in motorcycling since 1901 - would you keep your own brand > that you spontaneously started less than 20 years ago? > I'm not sure I would. I'd take everything I learned from that > brand, all the talented people I'd hired and roll them into an effort to > make that historic brand name the best line of motorcycles it could be. > Simple fact - in 2017, in the United States, the people that can > afford to buy a new motorcycle at a cost of $20,000 plus are going to buy > what they like and if they want something other than a Harley, but want an > American Made bike, Indian has a lot more nostalgia and history than > Victory. I suspect that was part of the decision. > Thoughts? > -Joey > > > -Joey Kelley > JoeyKelley.com - My Life Online > JoeyKelleyPhoto.com - Photographing Today, For Tomorrow > > -- > You received this message because you are subscribed to the Google Groups > "Nighthawk Motorcycle Lovers!" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to nighthawk_lovers+unsubscr...@googlegroups.com. > To post to this group, send email to nighthawk_lovers@googlegroups.com. > Visit this group at https://groups.google.com/group/nighthawk_lovers. > For more options, visit https://groups.google.com/d/optout. > -- You received this message because you are subscribed to the Google Groups "Nighthawk Motorcycle Lovers!" group. To unsubscribe from this group and stop receiving emails from it, send an email to nighthawk_lovers+unsubscr...@googlegroups.com. To post to this group, send email to nighthawk_lovers@googlegroups.com. Visit this group at https://groups.google.com/group/nighthawk_lovers. For more options, visit https://groups.google.com/d/optout.
