Believe in yourself
  
Being an
entrepreneur is a lot more risky than the conventional job routine.
There is no regular salary; you have to find customers on your own.
Marketing your product/service and financing the project are also of
concern. I noticed that most entrepreneurs use a combination of due
diligence and gut instincts while evaluating their product/service.
They are good at spotting a need in the market and then backing
themselves up to believe that their idea can fill that void.




  
Lesson one -- Believe in your idea. Never underestimate what you can do. You 
may surprise yourself.




   
 
Hire the right people
  
Most
entrepreneurs highlighted this as the toughest aspect of building a
business. Sanjay Bhargava, who co-founded Paypal, recommended
entrepreneurs to bring in people who are really good at what they do
and also to focus on ensuring the team members get along with each
other.




  
Some entrepreneurs confessed they made the initial
mistake of hiring friends and people they liked, but soon realised that
friends were not always the best employees.




  
Lesson two --
Build your team with people possessing complementary skills, not 'yes
men' who are always showering praise. You need employees, partners and
mentors you trust, who will give you honest feedback and take your
company to the next 




Be money
 wise
  
While
some entrepreneurs went in for conventional sources of funding from a
venture capitalist or banks, etc, quite a few started out with their
savings or by borrowing money from friends and family. Most
entrepreneurs said they focused on increasing efficiency and optimising
costs and overheads. One entrepreneur shared that he consciously stayed
away from non-essentials like an extravagant office, equipments, etc.
The focus was on superior execution and high quality service.




  
Lesson three
-- It's tempting to dream of a corner office, a pool table
and expensive chairs, but give it some time. Start small and start
efficient. Being better is more important than being bigger.




  
Concentrate on the message
  
"As
a small business, most of our marketing is word-of-mouth. Our clients
appreciate the kind of work we do and our reputation for delivering
results," said Vidhanshu Bansal, founder of an information-technology
company called Pixel Webtech.




  
Most
entrepreneurs said that in the early days, their tendency was to focus
on sales activities and as they grew, they started looking at various
marketing initiatives, as that is the cement that gels customers,
vendors and employees together. Their strategy kept changing, depending
on what worked -- direct mailers, e-mail marketing, presentations at
seminars, etc.




  
Lesson four -- Marketing a start-up
business is a 24/7 activity and you need to pay attention to the
message you're sending out to existing and prospective clients. Your
message has to be tailored to meet the customer's expectations.




  
Keep the team motivated
  
Do
not indulge in fault-finding or blame games. That was a clear message
from most entrepreneurs. Pigeonholing a particular member of the team
may spread negative vibes within the team and cost you time and
quality. Celebrating every small success and appreciating team members
will build a sense of camaraderie.
  
Lesson five
-- Be a coach, rather than the star player. Appreciate and acknowledge
the positive behaviours of team members so that the behaviours turn
into consistent practices.




  
Make mistakes
  
"If
you ain't a little bit scared, you ain't driving fast enough," said
Deepak Wadhwa, another entrepreneur. Most entrepreneurs agreed. Give
your people the license to fail. It's ok to make a mistake as long as
they are succeeding 9 out of 10 times, and making sure that they don't
repeat those mistakes in the future.




  
Lesson six --
The worst mistake is the one that gets repeated. Create a culture of
learning and experimentation right at the start of the business. This
will become a powerful value with the growth of the business.
 
Be passionate
 
 
Most
entrepreneurs accepted that the rewards of being an entrepreneur can be
terrific but they were also of the opinion that there is no 'secret
sauce.' There are a lot of magazines, self-help books and biographies
of successful entrepreneurs that one can read, but at the end of the
day, it's about execution. What you really need is to be passionate
about your work.



 
  
Lesson seven -- If you are doing
something and the day flies by, if you are surrounded with people you
like to work with, then you have most of the ingredients for
entrepreneurial success.

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