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The Entrepreneur: Contents of Business Plan
The Contents of the Business Plan as
represented here is curious, because the role of the Growth Strategic
Plan is obviously reflected within this Contents, seemingly making the
Plan insignificant. However, the Plan is quite significantly embedded
within: Actually, because the Strategy is an inherent aspect of the
corporation, it is in fact reflected in the section entitled Company
Background; and particularly by the topic on Market Potential. As has
been asserted severally, the object of the Growth Strategic Plan is to
develop a thrust by which the corporation can compete advantageously as
to become viable. The viability of the corporation is determined first
and foremost by the existence of, at least, a Market for participation
and of large enough size to permit both entry and penetration. So the
topic of Market Potential is effectively a summarized presentation of
the result of the Growth Strategic Plan.
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