FOR IMMEDIATE RELEASE: 


  
PRINCE ANNOUNCES MUCH ANTICIPATED LAUNCH OF NEW LOTUSFLOW3R.COM 
WEBSITE ON MARCH 24, 2009 WITH UNPRECEDENTED ACCESS TO 
NEW AND OLD CONTENT INCLUDING NEW ALBUMS, CONCERT TICKETS AND CONCERT
FOOTAGE 
  
The Site Will Allow Members to Download New Studio Albums LOtUSFLOW3R,
MPLSoUND, and 
Elixer, a collaboration with his new protégé Bria Valente, as Part of the
Annual Membership Fee 
Prior to Release in Target Stores 
  
ON THE EVENING OF THE LAUNCH, PRINCE WILL PLAY THREE SEPARATE SHOWS ACROSS
THE LOS ANGELES AREA TO SUPPORT THE NEW SITE 
  
Los Angeles, CA…March 16, 2009 – In an unprecedented effort to manage his
own content, Prince is proud to announce the official launch of his new,
highly anticipated website LotusFlow3r.com on March 24th, 2009.  As soon as
the site goes live, fans will have access to new content including digital
downloads of his new studio albums LOtUSFLOW3r, MPLSoUND and Elixer, a
collaboration with his new protégé Bria Valente; concert tickets; sneak
peaks at upcoming events; live concert footage; exclusive imagery from past
albums and other exclusive photos for an annual membership fee of $77. 
Throngs of fans have already signed up on the existing beta version of the
website for email updates and are waiting in the wings to become members and
experience the world of Prince in a whole new way. 
  
On the evening of March 24th, Prince will be performing at three different
locations with three different bands throughout the Los Angeles area.  How
he plans to do this is still a mystery and even his musicians are not sure
of all the details, but Prince fans have come to expect the unexpected.  In
addition, it was previously announced that Prince will play an unprecedented
three nights in a row on The Tonight Show with Jay Leno on March 25th, 26th
and 27th and will return to help Leno end his reign on the late night show
by performing on his next to last show on May 28th. 
  
LotusFlow3r.com is an entire interactive galaxy, conceived by Prince and
created by Scott Addison Clay and Anthony Malzone, that takes the Prince
fans into three distinctly different worlds emanating the feel of the three
new albums in a high-end 3-D style design.  Currently, the beta version of
the site hosts new tracks "Colonized Mind" from the new LOtUSFLOW3r album,
"DiscoJellyfish" from the new MPLSoUND album and "Another Boy" from Elixer
with Bria.  In addition, the site is slated to release a new music video
from each of the three albums on the launch date including "Crimson and
Clover" from LOtUSFLOW3r, "Chocolate Box" from MPLSoUND and "Everytime" from
Elixer.  Prince also plans to give his fans access to tickets to live shows,
concert footage from past performances, exclusive imagery from his past
albums and other exclusive photos, exclusive information about any private
or secret shows, as well as exclusive content that will only be available in
the first week of the site launch and may never become available again. 
Fans who join the site early will also receive a boutique-quality "Founding
Member" t-shirt that displays the central image from the galaxy.  Over time,
Prince will continue to give fans more access to high-end never released
photos and video content and much more. 
  
Prince collaborated with Malzone and Clay throughout the design and
development of the entire website.  In fact, the three often fed off of each
other's creative ideas.  For instance, Prince wrote the music for the track
"DiscoJellyfish," which inspired Malzone, who visualized a design and took
to his computer programs to design graphics and artwork to communicate the
feel of the song, which then, upon seeing the designs, further inspired
Prince to continue to write the song.  Everything within this galaxy is a
creative portal derived from the brilliant mind of Prince, beautifully
executed by Malzone and Clay. 
  
Newsweek.com has exclusively released the new cover art for Bria's Elixer
and Prince's MPLSoUND albums:  click here for Newsweek story
<http://blog.newsweek.com/blogs/popvox/archive/2009/03/13/exclusive-new-deta
ils-on-prince-s-online-venture-live-dates-photos-and-more.aspx> . 
  
Since his debut in 1978, Prince has had numerous hits on the Billboard
Charts. In 2004, he was inducted into the Rock and Roll Hall of Fame and has
won six GRAMMY® awards, an Academy Award® and a Golden Globe®.  From the
moment he stepped onto the music scene, he has captivated fans with his
continual reinvention as an artist and remains one of the most celebrated
performers of all time.  In 2006, Prince won a Lifetime Achievement Award at
the 10th Annual Webby Awards.  The founder of the awards called Prince "a
visionary, who recognized early on that the web would completely change how
we experience music." 

(Press release taken from www.docfb.com-j7)
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