Is that what you're looking for?
\define[2]\MyChapterTitle%
{#2: #1}
\setuphead[chapter]
[command=\MyChapterTitle]
\starttext
\startchapter [title=Some Title]
Some text.
\stoptext
When you define a command, #1 is your chapter/section/whatever number,
#2 is your title.
(For future reference: please make minimal examples when asking a question.)
Thomas
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