On the flip side
http://www.google.com/search?hl=en&q=benefits+involved+with+using+social+networking+sites+for+business&aq=f&oq=&aqi=

Some simple things.  Your company should establish clear policies on
what they actually are looking to accomplish.  This should be
realistic as you cannot control the information on a social networking
site, merely respond in a positive manner which makes you look better.

You should have someone or a team responsible for this.  They should
have a policy and not over react.

Check out http://consumerist.com/  They have stories of customer who
experienced no end of bad customer service and complained on the
internet and sometimes were bad customers themselves.  If you look,
you will see what kinds of corporate responses generated positive
feedback from the internet masses and what was seen as negative.  You
can use this as a learning tool to set your response policies without
learning the hard way.

The biggest benefit of 'owning' your namespace in social networking
communities is that by keeping it positive, over time you will rank on
search results higher then some new post on a random site by an angry
customer.

Steven Peck

On Fri, Aug 14, 2009 at 9:10 AM, David Lum<david....@nwea.org> wrote:
> Thanks ME2, I hate when I overlook searching using the “long string” method,
> usually I am better than that. Those links are awesome, thank you very much!
>
>
>
> Dave
>
>
>
> From: Micheal Espinola Jr [mailto:michealespin...@gmail.com]
> Sent: Friday, August 14, 2009 8:47 AM
> To: NT System Admin Issues
> Subject: Re: Social networking sites as a business resource
>
>
>
> There are lots of things to be found online for best practices and
> recommendations for use.  There are less for reflecting the risks, but they
> are out there and reflected in the top-10  too:
>
>
> http://www.google.com/search?q=risks+involved+with+using+social+networking+sites+for+business
>
> I very much agree with the short-lists of risks offered here:
>
>    http://www.strikingweb.com/blog/Social-Networking-Risks.html
>
> http://www.utahpulse.com/featured_article/networking-dos-and-donts-using-social-internet-sites-business
>
> Although, what I see as the largest risk is controlling and editing the
> feedback and commentary you openly subject yourself to from competitors out
> to make you look bad, and the jerks of the world.
>
> --
> ME2
>
> On Fri, Aug 14, 2009 at 11:23 AM, David Lum <david....@nwea.org> wrote:
>
> I’ve been tasked to find out the potential pitfalls for a business
> leveraging social networking sites (Facebook, Twitter, etc) as a medium for
> communication and other business uses.  Anyone have a good source for things
> to be aware of, best practices, etc when considering (or doing) such a
> thing?
>
>
>
> TIA,
> David Lum // SYSTEMS ENGINEER
> NORTHWEST EVALUATION ASSOCIATION
> (Desk) 971.222.1025 // (Cell) 503.267.9764
>
>
>
>
>
>
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>
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>
>

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