> I would like to see a situation where the sales and marketing was "developer
>concentric".
> ie a developer "registers" with Borland, and pays a fee for the use of a complete
>toolset -
> ie all tools. Remember that a developer only has a certain number of hours or days
>in the
> year to work, and whether it is with one tool or two (or three), does not make much
> difference to their income generating capability, but there are times when you come
> across a need to work with another tool ( say Java ) for a time, and there is not a
>business
> case to justify another $NZ5,000 for that part of your work.
Sounds Ideal... The price would be higher than a single product but cheaper than the
entire
range... Encourages people to use only borland products so whilst borland does get the
potential big
bucks, it steals from the pockets of competition... It encourages borland to boost the
interactiviry of
its products and to widen it's product range to collect new industry. This would be
ideal for middle
businesses that have a small number of focused teams on short-middle term projects
that need
to locate the best tool for the current project.
Borland would have to think very seriously on how to charge this 'product' though and
what restrictions
should be in place...
>I understand that Microsoft are now tending to package their tools.
>As others have indicated, there is a need for integrated modelling tools etc.
As MS have done... ;) Borland certainly needs to add value to it's product...
Buying the best in one field position is not always enough if someone else is going
offer you a
whole team of slightly lower grade players for the same price... A terrible metaphor I
know, but the idea
of buying a football team, well... ;)
--
Aaron Scott-Boddendijk
Jump Productions
(07) 838-3371 Voice
(07) 838-3372 Fax
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