[Reply]
Hi all,
One issue I would like to raise, is the way that Delphi and other Borland tools are
marketed to developers. I'm putting
this forward as I would like to get some feedback on what others think, and how their
situation would fit.
At the moment, the Borland tools are sold "product concentric". ie you buy a product
and you use it. If you are like me,
then you tend to specialise in one tool, but may not be confined to that alone. For
most of us it is enough to buy one
tool and concentrate on that. If you are using Client Server or Enterprise versions
that is certainly the case.
I would like to see a situation where the sales and marketing was "developer
concentric". ie a developer "registers"
with Borland, and pays a fee for the use of a complete toolset - ie all tools.
Remember that a developer only has a
certain number of hours or days in the year to work, and whether it is with one tool
or two (or three), does not make
much difference to their income generating capability, but there are times when you
come across a need to work with
another tool ( say Java ) for a time, and there is not a business case to justify
another $NZ5,000 for that part of your
work.
What do you do? An option would find another tool supplier with less cost ( some are
for free ) to deal with that. In
this case, the cost forces the developer away from Borland.
I would propose that the developer concentric marketing could provide options not only
for tools, but support also.
This situation could also lend itself to "leasing" of the software, so one was able to
take out a yearly contract and pay
quarterly perhaps. Even out the cashflow on both sides of the equation.
I understand that Microsoft are now tending to package their tools.
As others have indicated, there is a need for integrated modelling tools etc.
Any other ideas here?
kr
Gary
========================================================
Gary Benner - Software Developer [EMAIL PROTECTED]
Corporate Software New Zealand Limited Auckland - New Zealand
tel: +64-9 846-6067 (24hr) fax: +64-9 846-6152 mob: (021)-966-992
Software System Design - Consulting - Mentoring - Data Modelling
Client Server - Delphi - Interbase - Oracle - Web-based Technologies
Electronic Automation and Systems - Microcontroller Design & Software
http://www.corporate.co.nz
Ref#: 41006
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