+1 -----Original Message----- From: Shane Curcuru [mailto:[email protected]] Sent: Friday, October 21, 2011 05:46 To: [email protected] Subject: Re: [REVIEW] Staged Migration of OO.o domain properties (long)
It would be very useful if people interested in the branding aspects of any future renaming read through the various branding guidelines for Apache projects: http://www.apache.org/foundation/marks/pmcs.html http://www.apache.org/foundation/marks/ In particular, from the Apache branding perspective, there are some key requirements (once the AOOo podling graduates to become a Top Level Project or TLP): - The primary brand for the final product will be in the form of a name like Apache 'something'. It's up to the PPMC to choose the 'something'. - The primary homepage for any potential contributors to the project will be hosted at 'someurl'.apache.org. The PPMC can choose the 'someurl', which does not need to match the 'something' above. I expect that, due to the huge legacy of the OOo project, we will keep the openoffice.org domain name as an informational portal focused at drawing in end users of the product to the Apache project as a whole. However a number of the services offered there would actually be redirects or the like pointing to appropriate 'otherurl'.apache.org sites; likewise the branding will reflect the fact that it's an Apache project and will include the 'Apache' as part of the primary branding. Thus I certainly hope we can host the forums, for example, at their existing URL. And we can keep the top level download.openoffice.org URL active - although under the covers it will be pointing to an appropriate mirror network that the ASF manages. The point is that end users who simply want to use the product and don't care about anything else could go to the same places, see that there's a new name, and mostly do their work like they always have. However anyone who may have an interest in contributing to the project will be drawn to appropriate *.apache.org pages that make clear how the development of the project works. - Shane
