On 26 October 2012 16:04, Rob Weir <robw...@apache.org> wrote: > On Fri, Oct 26, 2012 at 4:36 AM, Graham Lauder <g.a.lau...@gmail.com> > wrote: > > The launch of 4.0 is a unique opportunity in the life of AOO both now and > > far into the future. > > > > The branding needs to position us in the market place, be distinctive and > > unique and makes a statement about the product. > > > > The creation of this requires a skillset that we do not have an over > > abundance of in the project. > > > > The proposal therefore is to initiate a contest to create this new > > branding, this would have multiple benefits in terms of community > outreach, > > marketing and raising brand awareness. > > > > The contest would be source of the eventual branding of AOO 4.0 > > > > +1 > > The devil is in the details, but I think a contest can be a great way > of getting many ideas, but also promoting AOO 4.0. It makes it "an > event". > > I think Dave mentioned that another Apache project had a logo contest > and received a large number of entries. >
I arranged one for the OOo schools mascot with Daniel Carrera. It was quite easy to do and got a lot of publicity. > > > The process would be: > > > > Formulate a RFP with contest details and guidelines (these would include > > the product name and a reasonable outline of our target markets), > > timeframe, methodologies of presentation and breadth of branding > elements. > > > > Perhaps sound out some sponsors for a prize > > > > Filter responses for eligibility according to the initial criteria > > > > Filter responses for global appropriateness > > > > Filter responses for target market relevance > > > > It will be important that this filtering is done in a way that > everyone sees as fair. Who judges "global appropriateness", for > example? > > One way might be to appoint a judging panel. > The way we did it was to put up all the entries on a web page and got all the participants to vote on-line - peer review essentially. The winner was clear-cut. A 16 year old Italian boy who aspired to be a graphic designer. > > > Communicate with the creators of this first shortlist to get them to sell > > their idea > > > > Shortlist to a dozen or less based on function (ie usability across > > multiple media) > > > > For maximum impact we could have blog post and social media campaign > to promote the short list of logos and drive traffic to the survey. > > > Create a survey to gauge general public impressions/feelings with regard > to > > certain branding criteria: Uniqueness, Impact, Impression and > > Representation. > > > > Reduce and Repeat. > > > > If no clear "winner" emerges then PMC becomes the tiebreaker > > > > Lazy consensus 5 days seeing as how the weekend is nearly upon us > > > > Cheers > > GL > -- Ian Ofqual Accredited IT Qualifications (The Schools ITQ) www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
