On 10/26/12, Graham Lauder <y...@apache.org> wrote: > On Friday 26 Oct 2012 11:04:46 Rob Weir wrote: >> On Fri, Oct 26, 2012 at 4:36 AM, Graham Lauder <g.a.lau...@gmail.com> >> wrote: >> > The launch of 4.0 is a unique opportunity in the life of AOO both now >> > and >> > far into the future. >> > >> > The branding needs to position us in the market place, be distinctive >> > and >> > unique and makes a statement about the product. >> > >> > The creation of this requires a skillset that we do not have an over >> > abundance of in the project. >> > >> > The proposal therefore is to initiate a contest to create this new >> > branding, this would have multiple benefits in terms of community >> > outreach, marketing and raising brand awareness. >> > >> > The contest would be source of the eventual branding of AOO 4.0 >> >> +1 >> >> The devil is in the details, but I think a contest can be a great way >> of getting many ideas, but also promoting AOO 4.0. It makes it "an >> event". >> >> I think Dave mentioned that another Apache project had a logo contest >> and received a large number of entries. > > Which is why we go with "Branding", it's much broader than just a graphic > logo. there's color pallet, overall style, message, tenor, presentation. > Those who just present a logo in isolation will be filtered early. Those > that > have a grasp of the full depth of the brand but without the whole package > will > show early which is why we go back to the responders for more detail later > on. > Initial proposals will to show understanding of the task first up.
Should we have some kind of documentation for proposals, something like a template. I agree with this concept to understand branding to its full extend and not just a logo. But is also true that design is a work in progress and sometimes you get more by presenting different proposals and styles. Key here, is where is one aware of this in relation to the contest? > >> >> > The process would be: >> > >> > Formulate a RFP with contest details and guidelines (these would >> > include >> > the product name and a reasonable outline of our target markets), >> > timeframe, methodologies of presentation and breadth of branding >> > elements. >> > >> > Perhaps sound out some sponsors for a prize >> > >> > Filter responses for eligibility according to the initial criteria >> > >> > Filter responses for global appropriateness >> > >> > Filter responses for target market relevance >> >> It will be important that this filtering is done in a way that >> everyone sees as fair. Who judges "global appropriateness", for >> example? >> >> One way might be to appoint a judging panel. > > Indeed, although "judging" is probably not the best description, I just > can't > think of a better one. The initial filtering is done on purely objective > criteria laid out in the RFP. Global appropriateness is a minefield I > agree, > but hopefully we have a broad enough cultural awareness on our L10n list to > > help us avoid any clumsy gaffs. Clumsy is a very subjective term, is there a criteria that needs to be followed? >> >> > Communicate with the creators of this first shortlist to get them to >> > sell >> > their idea >> > >> > Shortlist to a dozen or less based on function (ie usability across >> > multiple media) >> >> For maximum impact we could have blog post and social media campaign >> to promote the short list of logos and drive traffic to the survey. > > +1 good plan, as Ian was saying initial target will be Design Colleges and > oither such educational institutions. Any others that may be interested > could +1 > be reached by community contact. The initial contact will ideally be > concentrated, so we publicise that the RFP will be available on a specific > > date and the submissions will close on another date. Otherwise it will drag > > on. > > Experience shows however that logos will continue to come long past the > closing as people seem to think that their new version is greater than > anything that has come before and that the whole process will be dumped just > > so we can bathe in the light at the feet of the new Michaelangelo! :) +1 > Cheers > GL > >> >> > Create a survey to gauge general public impressions/feelings with >> > regard >> > to certain branding criteria: Uniqueness, Impact, Impression and >> > Representation. >> > >> > Reduce and Repeat. >> > >> > If no clear "winner" emerges then PMC becomes the tiebreaker >> > >> > Lazy consensus 5 days seeing as how the weekend is nearly upon us >> > >> > Cheers >> > GL > -- Alexandro Colorado PPMC Apache OpenOffice http://es.openoffice.org
