Hi Fellow Networkers, Since September is such a busy month for everyone, I wanted to remind you about the telemarketing seminar on Thursday of this week at 1:00. We have had lots of signups and people have told me how much they appreciated the white paper and how they are excited about attending. I think its going to be a blast.
I am a big believer in using LinkedIn to research and call key prospects, but many of my connections are hesitant to make the calls and don't see how LinkedIn can be effective in generating real sales. Unfortunately many sales people think it's just about getting a list, script and making the calls. When the calls don't work, many sales people think outbound telephone prospecting doesn't work. In conversation after conversation I talk with people about using LinkedIn to researching target companies for use in outbound telemarketing campaigns. But, while many of my connections agree with me about calling LinkedIn connections, they just don't know how to make it work. LinkedIn lets you research your customers, understand their key challenges, and find out about the person. Imagine the impact a well crafted telemarketing program can help you with your business. LinkedIn gives you access to over 25,000,000 people who buy and recommend services every day. If you are in business and you need to generate income, you need to be using LinkedIn everyday. I have written about using telemarketing on my Website and I have taught it in my Seven Steps to Generate Business in LinkedIn course. Making research and prospecting calls to LinkedIn contacts is effective and it works. I have received e-mails from people telling me how its worked for them and how much they appreciate some of my ideas. Using LinkedIn and outbound telephone prospecting can be strategic to your business. Making research and prospecting calls to LinkedIn contacts requires preparation and a system to support your efforts. Cold-calling in the Web 2.0 world where people are savvy and time-crunched, need to know that when you make the call you understand their business needs and that you have the solution that can meet their needs. You need to tell it to customers in a way they will understand, and learning how to do that well takes hard work and expertise. While I know and understand LinkedIn and have some of the basic skills, my friend Marguerite Mcleod-Fleming is the expert on the process of outbound telephone prospecting. She has been in the business for twenty years, she runs a consulting and training company that helps companies implement her 7-step methodology to outbound telephone prospecting success. Marguerite and I thought it would be great to merge our expertise and teach you how to use LinkedIn for outbound telephone prospecting and she has graciously offered to interrogate me about what LinkedIn can do and then translate that knowledge for you into the telemarketing process. We are going to do it live on a teleseminar on September 25, 2008 at 1:00pm EST. You can register for the teleseminar at http://www.theresultsource.com/coldcall20linkedin.html. There is no charge for the teleseminar. During the teleseminar we will discuss: * The 7-Steps to developing a steady stream of qualified leads using outbound telephone prospecting * How LinkedIn can give you the competitive edge in developing your outbound telephone prospecting process * An in depth discussion about how to use LinkedIn for targeting clients * How to read a profile - Is this really a customer? * Reflect your value proposition in your profile in LinkedIn * How to use the profile to develop a relationship with the customer and handle objections * How to use LinkedIn to educate your clients * How your client's profile helps you on the phone * A chance to ask Marguerite or myself a question or two This teleseminar can radically change the way you look and use LinkedIn! And as usual, there is absolutely no cost or any obligation for learning about LinkedIn from Zale. The teleseminar on telemarketing is on September 25, 2008 at 1:00. and to receive the phone number and access code, click on http://www.theresultsource.com/coldcall20linkedin.html to register. On the registration page, ask your own question or tell us a story about LinkedIn and telemarketing. As a bonus for registering, Marguerite will send you her 15 page white paper called Cold-Calling 2.0 – The Next Generation of Prospecting. I look forward to reading your questions and helping you learn how to use telemarketing to grow your business on September 23,200 Take care Zale P.S. Even if you can't make the date, register anyways, and we will send you the link of the recording to listen at a later time. 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