Dear Jennifer Hurley

In my context, a vision is the bridge from the present to the future.
It ought to meet the following criteria:

1. Clear enough to be understandable
2. Realistic enough to be achievable
3. Achievable enough to be believable
4. Inspirational enough to be motivational

Once a future direction is agreed, it can be broken down into
manageable objectives for which strategies can be devised.

Anyway, that's how I approach the vexing challenge of visioning,
which has been called. among other things, applied imagination.  On
the other hand, when I start hearing people talk about "mission
statements," I run for the hills.

Regards

Kerry Napuk
Open Futures
Edinburgh
www.openfutures.com

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