Ron- Someone in the area of that publishing newspaper should call the journalist at the paper and broaden that person's knowledge. Someone who has a connection with an older driver program should make the call, the journalist will likely be happy to write a follow-up article highlighting the program as a solution to the previously published "problem".
Once the newspaper or any media source knows about a program, they keep that contact information. Anytime there is an event (in this case- a crash involving an older driver) they will go back to their list of contacts to get your opinion. This equals free publicity. Then the trick is to mention occupational therapy as many times as possible so that if they hear "occupational therapy" 5 times they might print it once. Also, media sources read other media to find "hot" stories. I had national media exposure (magazines and television) because someone read an article in a local paper. Wendy ******************** Unsubscribe by sending a message to [EMAIL PROTECTED] In the message's body, put the following text: unsubscribe OTlist ------ OTnow messages are archived at: http://www.mail-archive.com/[email protected] (and) http://www.mail-archive.com/[email protected] ********rC***********
