It's sad but true that many SEO's and Social Media Marketing companies are like that (not all, I'm sure there's some really good ones). The problem is that anyone can start one of these companies even if they have no clue, the other day an acquaintance told me he was going to start a social media marketing company, this acquaintance had been a fitness instructor for 10 years. He had no clue didn't even know who Jeff Bullas was or what HootSuite was.
I despise that I work my butt off 7 days a week making sure I know what I'm talking about and then some douche comes in with a sales hat and misleads people giving our industry a bad name. I wish we could somehow have an industry body that won't allow consultants or companies to practice unless they have a minimum viable code of conduct, like accountants do. James my suggestion if you're going to hire then look at that persons history, what have they done? How long have they been a web nerd for? On Sat, Oct 6, 2012 at 9:48 AM, David Connors <da...@connors.com> wrote: > On Thu, Oct 4, 2012 at 12:02 PM, Craig van Nieuwkerk <crai...@gmail.com>wrote: > >> 1) Make sure your web site is crawler friendly. >> 2) Make sure you have lots of good content and are continually updating >> and adding to it >> 3) Promote your site so other people start coming to it and linking to >> it. How you promote depends on the industry. >> 4) Wait. >> > > Bingo. Most SEO gurus I have seen in operation just apply an ounce of > common sense. The ins and outs of item one in your list are key - but it > doesn't take more than a couple of hours reading to know what meta tags and > shit are predominantly in use today. > > >> There are also tools like Google Analytics and Google Webmaster tools >> which will help you measure where your visitors are coming from and what >> they are looking for, so install them and play around. >> > > Google Webmaster Tools is also excellent for telling you what you are > doing wrong. That + frequenting www.webmasterworld.com are key. > > Ask for SEO guru, this is what you will get: > http://www.youtube.com/watch?v=ZKCdexz5RQ8 > > -- > David Connors > da...@connors.com | M +61 417 189 363 > Download my v-card: https://www.codify.com/cards/davidconnors > Follow me on Twitter: https://www.twitter.com/davidconnors > Connect with me on LinkedIn: http://au.linkedin.com/in/davidjohnconnors > >