As part of Birth Action Group and Maternity Coalition Qld. we have gone out of our way to make sure the media never grows cold on birthing and midwifery issues.  Every week we have someone writing in or answering comments to the editor about different articles.  Probably one of the most effective tools we have found is to get some media on side. We have a terrific women working for our major paper who attended a birth with me and was enthrawled by what she has been privaledged to see.
She is very happy to write for us and to be of influence in getting articles in the paper.  I urge you all to write now. Ring up tell them you want a story done. Offer to speak about the issues. Get a few midwives and mums to gether and tell your stories. New is powerful. And one of things we are doing this week is meeting to discuss how we can make the media work for us.  The other thing we are doing is going for a grant to educate the public through the media. 
There is plenty you can do as individuals. You just have to be diligent. Don't let sleeping dogs lie. Get up and bite em!!!
Blessings
Dierde B. 

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