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From: "Paul Nevai" <[EMAIL PROTECTED]>
Subject: a question to shareware authors
> Don't you feel guilty when you price your products like $xx.95 instead of
> $yy.00 [yy = xx + 1]?
It's a psychological trick to price something at 19.95 instead of 20.00. It
is especially effective if your clients are likely to be the same people who
stay up 'til 4 am buying junk they see on late-night TV. Most other people
immediately realize that 19.95 is just a thinly disguised 20.00. My
personal recommendation is to just use whole dollars and don't waste
bookkeeping time with pennies.
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