Is not specific to shareware authors. Anyone whose product is
selling for less than (say) $25 should really be pricing it this way.
Sometimes you can add 0.95 to your price, sometimes
you have to subtract 0.05.
If your ideal price is $16.00, then price it at $16.95.
If your ideal price is $20.00, then price it at $19.95
But if the price of your product is higher, there's a point at which
adding cents to the price looks cheap. Don't sell a $100 product for
$99.95. But $97.00 or $95.00 are a good prices, perhaps better
than $99.
There's been a lot of study made of people's perception to prices.
People generally perceive $19.95 as a better price than $20.
And a $14,995 car is perceived in a slightly different price category
than a $15,100 car.
This pricing style is not dishonest, and I don't believe it is unscrupulous.
Some companies decide to go against the grain as part of their
creation of a marketing image. Sometimes in small ways
(ex: Walmart's use of $19.97 instead of $19.95)
Roger Stringer
Marietta Systems, Inc.
Creators of the Marietta PDE (tm) product
(Personal version available for.........$95.00!)
>----------------------------------------------------------------------
>Subject: RE: a question to shareware authors
>From: "Davis, Iain E." <[EMAIL PROTECTED]>
>Date: Mon, 3 Jul 2000 08:26:18 -0500
>Oh I agree. I have no intention of pricing anything simply because the
>number has to end in .95, or be priced like a Gadget on TV ad (low low price
>of $19.95...not available in stores!....pleeeeease.)
>> -----Original Message-----
>> From: Paul Nevai [mailto:[EMAIL PROTECTED]]
>> Sent: Monday, July 03, 2000 8:21 AM
>> To: Palm Developer Forum
>> Subject: a question to shareware authors
>>
>
>> Hi Guys:
>>
>> Don't you feel guilty when you price your products like
>> $xx.95 instead of
>> $yy.00 [yy = xx + 1]?
>>
>> I am curious why .95. I know that almost every business does
>> it in real life
>> with a few exception such as Brookstones but aren't shareware authors
>> supposed to be [more] honest and [more] scrupulous?
>>
>> All my pedit's cost $xx.00 and I wonder if I am making a big
>> mistake by not
>> lowering the price by 5 cents. What's more important?
>> Business or integrity?
>> Any comments?
>>
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