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Matthew,

You wrote:
< Ah, Publisher.  This new customer is transferring the cost of using and
training someone to use higher quality page layout programs, such as Quark
and InDesign, to you. >

That might be true in some cases, especially when 'this new customer' does
not have the right tools handy.

Did you test the demo version of 'Chameleon CMYK PDF Creator'?
(http://www.pdfstore.com/details.asp?ProdID=633)


You wrote:
< Anyway, to make your PDF's, we have found it best to do a "Save as" and
select PostScript (.ps), then distill the PostScript file.  All your
composite PDF's will be RGB.  You will then need to convert them to CMYK.
Remember to convert all of you black type to 100% black, because when you
convert RGB black to CMYK, you get a four color black. >

'Chameleon CMYK PDF Creator' does handle this. Simply select 'Chameleon CMYK
PDF Creator' as destination printer and click 'print'!

The result is a press-ready CMYK PDF with cut marks and trimming information
according to PDF/X standards - ready for production.


You wrote:
< If your customer plans on using spot colors, you will need to first make
separated PDF's, because that is the only way spot colors are supported in
Publisher.  Then you will need to use something like Creo's Seps to Comp to
make the separated PDF into a composite. >

Ah, this is an evil situation. If you don't want to invest in 'Colour
Chameleon', which allow RGB colours to convert to Spot colours within a PS
-> PDF conversion process, you actually might configure 'Chameleon CMYK PDF
Creator' to do it for you. The file 'Default.ccMap' that 'Chameleon CMYK PDF
Creator' installs contains 'custom' colour mapping information and can be
edited with an ASCII editor such as Windows Notepad (we also provide an
administrative interface for it to customers that purchase a bulk-pack with
50 give-away licenses).

This is useful in cases, where the front-end user may not understand how
spot colours work, since you via this file is able to set-up a hard-coded
system at the front-end user's desktop that provide the results you need in
your workflow. This is possible in practise because users that work with
spot colours usually stick to the same spot colours all the time, so the
typical situation is that only 10 or 20 'known' RGB colours need re-mapping
to 'Spot'.

The idea is to keep the complicated stuff away from the MS Office-user and
make it so simple for them to provide production-ready material (we are NOT
speaking quality of lay-out, only 'content creation' and 'technical
quality') that they don't object against doing so. In such cases you
therefore NOT need to add 3 or more prepress hours to MS Office jobs for
commercial printing.


You wrote:
< Be sure your customer knows that there is an additional charge to make
their files PDF/x compliant.  Also let then know that if they were using a
application such as Quark or InDesign, they would not have these additional
charges. >

'Chameleon CMYK PDF Creator' actually creates output that passes the
Distiller 6.0 PDF/X checks for compliance. However, it does not do anything
special for doing it, so owners of Distiller 5.X will create PDF output with
identical PDF/X quality (though no compliance check is performed, since
Distiller 6.X is the first version that offer this option).

One important point is to learn how 'forms' work in Windows. This is
important because:

1) most MS Office application does not 'read' a custom page size at
   printer driver level correctly unless the document is set-up 
   according to a custom, predefined 'form'.
2) 'Chameleon CMYK PDF Creator' adds cut marks and trimming 
   information according to the media size used by the driver
   at print time.

Useful PDF/X compliance (yes, a document CAN be compliant AND contain wrong
information anyway) can therefore only be achieved if the document page size
exactly match the media size set-up at driver level. The only way to do that
is by using 'forms' (via the Windows applet: Printers folder -> Files ->
Server properties).

Using such 'forms' you can produce ANY layout with MS Word, MS Publisher or
similar non-graphic application. With a combination of Acrobat Distiller and
Chameleon CMYK PDF Creator added to such a non-graphic application you
actually get quite close to what a graphic application offers.

At many offices, where it for obvious reasons is convenient to stay with
Office-like applications for most purposes, this might be a better overall
solution than introducing a graphic application, which in daily use is much
different to work with and require skills that most office users don't have.
If you want to make business with them, then help them out rather than kick
them out.

FWIW,
Jacob Schäffer
Author of 'Chameleon CMYK PDF Creator'
--------------------------------------------

Grafikhuset (House of Graphics)
Havremarken 11
DK-3520 Farum
Denmark
Tel: +45 7011 0999
Fax: +45 4499 7020
Web: http://www.grafikhuset.dk 

Grafikhuset is a full service prepress centre offering
*       Imaging
*       Desktop publishing of any kind
*       Web design and automation
*       Advanced PDF workflow set-up and tools
*       Prepress troubleshooting
*       Education and training
*       PostScript programming
*       Specialized software for the Graphic Arts industry
 

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