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on 19/1/04 11:04 AM, Alun Greenhouse at [EMAIL PROTECTED]
wrote:
 
> The BEST option is to include a brief message that the purchaser does
> not have the right to distribute the document. Easy. Cheap. Keeps honest
> people honest - which is all you are going to ever achieve with
> expensive protection software - and involves a minimum of pain for the
> purchaser. 

I have just gone through this thought process myself or an eMag idea we are
developing. We looked hard at FileOpen and found we could make it do all the
stuff we wanted and that we could combine it with Acrobat security to be
99.9% effective for all the DRM we wanted.

However, at the end of the day we imagined the restrictions on the customers
were going to hurt us more than any piracy. I don't say this is always the
case, (or that we are right ! ;-)  It's a problematic argument because you
never know; 

a) If you release the mag protected and get say 5,000 subscribers, how many
more were turned off by the DRM ?  Were there even any ?

b) If you release the mag unprotected and get 5,000 subscribers, how may are
reading for free ?

It's completely unquantifiable either way.

At the end of the day we decided to use the carrot more so than the stick.
The mag will be unprotected, there are incentives and prizes for
subscribers, there is a web site with discussions and other goodies for
logged in subscribers only, which I know can be hacked without too much
difficulty ... the few dollars for subscribing will hopefully be worth more
to them to get the 'extras' than stealing it. We want to build a strong
sense of community with the mag that encourages folks to 'want' to part with
few bucks. 

Combined with the 'beneficial' pirating aspect of super-distribution we hope
that on balance any unofficial distribution will do us good in the long
term.

Note the extensive use of words such as 'hope,imagined & unquantifiable';-)

In a very unusual move for me, I am trusting in Bill Gates point of view !
as seen in the attached sig.


regards


dean  laffan

r e a l   w o r l d   p r o d u c t i o n s
6 7   l i t t l e   g e o r g e  s t,  f i t z r o y
m e l b o u r n e,   a u s t r a l i a
3 0 6 5

home/office  +613-9419-3966
Mobile       0418-525-315
-- 
Although about three million computers get sold every year in China,
people don�t pay for the software. Someday they will, though. And as
long as they�re going to steal it, we want them to steal ours. They�ll
get sort of addicted, and then we�ll somehow figure out how to collect
sometime in the next decade.

 - Bill Gates


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