Not true.  These cameras also appeal to new users who don't already have
any lenses.  Every day thousands of people move up from P&S or buy an
SLR as they discover photography for the first time.  Appeal outside
existing user base has to be a long term goal, you need to go for new
users - not those already committed to another brand.

> -----Original Message-----
> From: Bruce Rubenstein [mailto:[EMAIL PROTECTED]] 
> Sent: 28 January 2003 22:09
> To: [EMAIL PROTECTED]
> Subject: Re: Digital vs Film: Battle is over - digital has already won
> 
> 
> For all the excitement over Sigma's DSLR before it came out, no one 
> seems to be interested in it now. Folks who typically spent 
> big bucks on 
> 35mm SLRs in the past want their DSLR to be able to use their 
> Canon and 
> Nikon lenses. No matter how cheap Pentax sells their DSLR it 
> will only 
> appeal to their existing user base.
> 
> BR
> 
> [EMAIL PROTECTED] wrote:
> 
> >... digital slr sales might be less brand value driven than 
> film slr's 
> >or it might not.
> >
> >Pål
> >
> >  
> >
> 
> 
> 

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