I think your points are very good, Collin. I Have been thinking alon the same lines too. :-) There was a report to the List this winter that Pentax had set up a new factory in China to produce digital cameras (which was very positively received by the stock market, IIRC). To a relatively speaking small company, that kind of investment has to be a risk to take. -Which of course increase the importance of finding the right moment to enter the market.
Jostein ----- Original Message ----- From: "collinb" <[EMAIL PROTECTED]> Subject: a thought on marketing philosophy > Here's something to consider about Pentax' conservative approach to DSLRs. > Being a smaller competitor, it's necessary to be certain that each product > released is profitable. Also, with a new series of products it's important to > hit the curve when it's definitely on the uphill side, when profitability > is maximum, > volumes are highest, and the opportunity is has the lowest likelihood of > failure. >
