Speaking of the right time to enter the market with a product, how about Kodak, and it's 27 exposure "one-time-use camera system [disposable] DIGITAL cameras? My Sunday paper came in a plastic wrapper/envelope, with the Kodak adv. on the outside. Order Premium prints and you'll get a CD with your images on it.
All sorts of questions come to mind, but I'd sure like to know more of the details about the camera, even tho' it's considered a disposable... Come to think of it, they didn't call it a digital camera - they said you'd get back digital pictures, on a CD, when you ordered Kodak Premium prints. Does that mean all jpegs? So, perhaps I'm doing some assuming of facts not in evidence. How is this any different from recording your images on regular film, with a regular camera, and having it developed and printed by Kodak, and asking for prints plus a PhotoCD? Seems to be the same arrangement to me. Were the Kodak Photo CDs you used to get back when requested recorded with a proprietary format, but they're offering jpegs now? Don't know, but I'll bet someone here has the info... Maybe I'm making a mountain out of a molehill, but it's the first time I've seen Kodak include the word 'digital' in an ad for disposable cameras! <g> keith whaley Jostein wrote: > > I think your points are very good, Collin. I Have been thinking alon the > same lines too. :-) > There was a report to the List this winter that Pentax had set up a new > factory in China to produce digital cameras (which was very positively > received by the stock market, IIRC). To a relatively speaking small company, > that kind of investment has to be a risk to take. -Which of course increase > the importance of finding the right moment to enter the market. > > Jostein > > ----- Original Message ----- > From: "collinb" <[EMAIL PROTECTED]> > Subject: a thought on marketing philosophy > > > Here's something to consider about Pentax' conservative approach to DSLRs. > > Being a smaller competitor, it's necessary to be certain that each product > > released is profitable. Also, with a new series of products it's > important to > > hit the curve when it's definitely on the uphill side, when profitability > > is maximum, > > volumes are highest, and the opportunity is has the lowest likelihood of > > failure. > >
