keith_whaley wrote:
Then what's the point?
Unless there's some market split, where one will only be marketed in the
Far East, or only in the U.S. or only in the UK...why two companies making
the very same camera with different badges?
Because buying a rebadged Pentax is the easiest quickest way for Samsung to
have two DSLR's to sell.
Because selling them to Samsung is the easiest quickest way for Pentax to
sell a lot of their DSLR's.
After this launch period, it is quite possible that the two companies wll
choose different specs to offer in their cameras, starting differentiating
their lines. That will be second step.
Who gains what?
Samsung enters the DSLR market having an appealing camera line to sell with
no R&D cost.
Samsung can sell electronic components to Pentax.
Pentax increases sales, because Samsung can sell a lot of camera stuff to
consumer electronics stores, together with plasma TV's, cellphones,
hard-disks, microwave ovens, etc. (for Pentax, it's harder to be successful,
having "just" cameras to sell).
Pentax can buy electronic components from Samsung at fair prices.
Both companies reduce costs and increase sales, and shareholders are happy.
Dario
