On Jun 1, 2007, at 11:41 AM, Wilko Bulte wrote:

> Well.. they don't have to.  Hasselblad and Sinar etc will happily  
> sell you a
> 39MP back for 30k$ or somesuch..

The photo press got this release yesterday:

Mamiya Introduces the First 22 Megapixel Digital Camera System for  
Under $10,000

Elmsford NY, June 1, 2007 - Mamiya Digital announced an exciting new  
product - the Mamiya ZD 645AFD II Digital System. The System consists  
of the Mamiya 645AFD II Medium Format Camera with 80mm f/2.8 AF lens  
and the newly- introduced Mamiya ZD 22 Megapixel Digital Back. At a  
retail price of $9,999, the digital system marks a new era in the  
high-end digital market.

"Mamiya has always been a manufacturer of high quality, professional  
products at reasonable prices," states Jeff Karp, Mamiya Product  
Marketing Manager, "By offering this incredible system for under  
$10,000, we expect to see a broad range of photographers who have  
been waiting for the right combination of quality and price, to  
finally step into the medium format digital world."

The platform for the system is the highly acclaimed Mamiya 645AFD II  
autofocus medium format camera with 80mm f/2.8 AF lens. With an  
excellent range of high quality lenses, precise auto-focusing and  
fast handling, the 645AFD II has become the choice of professional  
photographers.

The Mamiya ZD Digital Back offers all the features serious  
photographers demand. "Mamiya's communication protocol MSCE (Mamiya  
Serial Communication for External) has optimized two-way  
communication between the 645AFD II and the ZD Digital Back," says  
Karp, "producing an operating experience identical to using a one- 
piece digital camera."

To further enhance the results of the ZD Digital Back, Mamiya is  
including Adobe(r) LightroomTM software with all ZD Backs. Mamiya is  
the first camera manufacturer to include Lightroom software with  
every Mamiya ZD Digital Back sold. Lightroom is an all-new digital  
imaging solution for serious and professional photographers. Its ease  
of operation and ability to read Mamiya RAW digital files makes it  
the perfect choice for photographers looking for a modular, task- 
based and streamlined program that delivers a complete photographic  
workflow solution.

Also introduced were two new digital lenses - the Mamiya Sekor AF  
75-150mm f/4.5 D and a full-frame 28mm f/4.5 D Aspherical - that are  
designed to work on the 645AFD II with both film and digital backs.

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