On Oct 22, 2007, at 5:58 PM, John Sessoms wrote:

> I think they'd get better value in the long run for improving their
> "normal" customer service. I like my Pentax cameras, but can't say I'm
> satisfied with my experience with Pentax customer service.

I've not had occasion to need any service as yet, but Pentax USA been  
good about handling the couple of small parts orders for bits I  
needed and straightening out some issues with a rebate that got  
messed up, I really can't fault them. Certainly, for *any* company  
today, improvements to the service programs for general consumers is  
a worthwhile goal.

But Pentax will not attract many professional photographers to their  
equipment until they also offer a Professional Services program. By  
and large, other than for the long-tele end of the game, they've got  
a solid, competitive body and high quality glass ready for various  
professionals' use that are priced well ... but it's difficult to  
market that against the notion of Nikon, Canon and Olympus having the  
same as well as a service program that caters to those who depend  
upon the cameras for their living.

The professional presence is a big marketing win for Nikon, Canon and  
Olympus. I'm sure Pentax would like to have a similar flag to wave. :-)

Godfrey

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