High-end commercial shooters can justify 40K for a camera. Some of the best 
gross that much in a couple days of shooting. And Hassy doesn't expect high 
volume, so that market alone probably absorbs much of their production. Then 
there are the ridiculously rich hobbyists who have to have the latest and 
greatest and for whom money is no object.
 -------------- Original message ----------------------
From: "P. J. Alling" <[EMAIL PROTECTED]>
> If you rent it sometimes you don't have it when you need it.  But that's 
> a possibility.
> 
> Fernando wrote:
> > I suppose they rent it, right?
> >
> > On 7/10/08, P. J. Alling <[EMAIL PROTECTED]> wrote:
> >   
> >> It seems on a per photo basis, (even a good size commercial operation),
> >> would never amortize one of these over their useful lifetime.  For most
> >> studios on a cost per shot basis it's would be less expensive using
> >> film.  (Ok, so that's not even back of the envelope calculations but
> >> that's what my gut tells me).
> >>
> >> Adam Maas wrote:
> >>     
> >>> Remember, they sell a couple dozen of these a month. Small production
> >>> runs means huge prices.
> >>>
> >>> -Adam
> >>>
> >>> On Thu, Jul 10, 2008 at 9:14 AM, Steve Desjardins <[EMAIL PROTECTED]> 
> wrote:
> >>>
> >>>       
> >>>> Yeah.  I think the $40K price tag leaves a bit of room for other models.
> >>>>  (What is the emoticon for overwhelming sarcasm?)
> >>>>
> >>>>
> >>>>         
> >>>>>>> "P. J. Alling" <[EMAIL PROTECTED]> 7/10/2008 8:36 AM >>>
> >>>>>>>
> >>>>>>>               
> >>>> Apparently hiding under the bed...
> >>>>
> >>>> On the other hand the formula Megapixels = Megapirce seems to hold
> >>>> here.
> >>>>
> >>>>
> >>>> [EMAIL PROTECTED] wrote:
> >>>>
> >>>>         
> >>>>> http://www.dpreview.com/news/0807/08070901Hasselblad.asp
> >>>>>
> >>>>> Pentax 645D where are you? :D
> >>>>>
> >>>>> .t
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>           
> >>>> --
> >>>> You get further with a kind word and a gun, than with a kind word
> >>>> alone.
> >>>>        --Al Capone.
> >>>>
> >>>>
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> >>>>
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> >>>>
> >>>>         
> >>>
> >>>
> >>>       
> >> --
> >> You get further with a kind word and a gun, than with a kind word alone.
> >>        --Al Capone.
> >>
> >>
> >> --
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> >>
> >>     
> >
> >
> >   
> 
> 
> -- 
> You get further with a kind word and a gun, than with a kind word alone.
>       --Al Capone.
> 
> 
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