Godfrey DiGiorgi wrote:

On Sep 25, 2008, at 1:02 PM, Toralf Lund wrote:

From where I'm standing, "Leica" looks like much less of a name in the MF market than in 35mm, comparatively speaking. Meaning that "Hasselblad" seems at least as big.

Leica never made a medium format film camera. So they have no "name" in medium format camera circles.
No, of course not. What I mean to say is that it seems to me that in camera circles in general (or whatever you call it), Hasselblad has the same kind of "name" as Leica - unlike any of Leica's current competitors in the smaller-format market.

Digital cameras are not really "medium format" cameras, however,
The term "medium format" is quite arbitrary in any case, isn't it? I believe the distinction between medium and small format has been kept at least to a certain degree in terms of market segment as well as the "negative" format, though - i.e. digital cameras from traditional medium format vendors have larger sensors than the ones that descended from 35mm bodies, and are sold to some of the same people.
and the only "names" in that marketplace, to date, are Hasselblad/Fuji, PhaseOne, and Leaf/Rollei.
I think there may be a couple more, but never mind that.

That makes it a pretty nice market with only a few competitors, selling only pretty high-end gear, all of which is, by definition, pretty new. Established leadership there is up for grabs.
Maybe. I don't know that much about the market as such, really.

I do think it would be nice if Hoya/Pentax would get their collective arse moving on that front with the 645D. I'm sure they have business reasons for the delays to deal with, but there are a lot of Pentax MF users who would be made happy with the release of this camera.
I'm sure they would. Perhaps a 645D would not appeal to people who pre-book a new Leica camera without knowing the price, though...

- T


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