Pentax should have thrown some money at Matias Klum and used him as there spokesman, but unfortunatley Nikon did and stole him away.
----- Original Message ----- From: "Mike Johnston" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Tuesday, December 11, 2001 2:13 AM Subject: Alligator Guy > Paul J. wrote: > > > i hadn't thought of it that way, as he being ours spokesman. > > > > I wonder if he is a decent photographer. i kinda doubt he is. > > > > I hope Americans dont see him as a Spokesman for Australia! > > > > I wonder too about the connection to photography. Maybe I've just been > immersed in "photography culture" for too long, but the Jack Hanna > nature-guy type of thing doesn't make a connection to photography for me. > (I'd much rather see just a good big portrait of a camera with some prints > and a Spotmatic in the background, even.) > > My experience in the magazine biz is that non-specialist marketers don't > always have the surest insights about marketing photography. I had an > interesting experience with a newsstand consultant my company hired. He was > NYC hotshot who charged a pile of money. He had all sorts of rules for > designing covers that would sell--pretty girls, white background, lots of > blurbs in the upper left hand corner, lots of color. So we hired a > professional fashion photographer, followed all his rules to the T, and > produced a cover entirely to his guidelines. He approved highly of our > efforts. > > [Jul/Aug 1997 for those who might have back issues of _Photo Techniques_.] > > A little while earlier I had done a cover with a cyanotype of a cow skull > and the single blurb, centrally placed, that said "The New Cyanotype" > [Jan/Feb 1997]. The newsstand consultant wrote a 2-page diatribe to the > publisher about how awful the cover was, how I was ignoring his advice and > learning nothing from him, and that the cover was one of the worst he'd ever > seen. > > Guess which one sold better on the newsstand for us? The cow skull cover, by > a good margin. The fashion shot that followed all the "cover" rules was a > weak seller for us. > > I don't know from marketing. But I had one little advantage--I knew my > audience. > > I'd bet dollars to doughnuts I could come up with a marketing campaign that > would spike Pentax's sales. > > But of course I'm not a marketer. <g> > > --Mike > - > This message is from the Pentax-Discuss Mail List. To unsubscribe, > go to http://www.pdml.net and follow the directions. Don't forget to > visit the Pentax Users' Gallery at http://pug.komkon.org . - This message is from the Pentax-Discuss Mail List. To unsubscribe, go to http://www.pdml.net and follow the directions. Don't forget to visit the Pentax Users' Gallery at http://pug.komkon.org .
