-------- Original-Nachricht -------- > Datum: Tue, 7 Jul 2009 17:04:43 +0200 
> Von: fotor...@gmx.de > An: pdml@pdml.net > Betreff: Re: As of today, Pentax 
has become a luxury brand  > Martin Trautmann <tr...@gmx.de> wrote:
> 
> > What's your point? I did not check how much lens prices exploded. 
> 
> Exactly. Look at the prices of the better lenses, i.e. SDM, DA* and
> Limited...

I don't know last year's prices by heart. Do you have them for direct
comparison?

It was to expect that prices would become much higher, since the same
happened in UK + USA (and whereelse?).

Sell 100 for 1 % profit or 4 with 25 % is the same for the company (and more
much to expect within the current global market) - and increasing the price
from 99 to 129 (add a currency of your preference) can be reasonable. Pentax
has never had a significant market share within the last years. I guess that
the new marketing stopped fighting for higher market shares by being much
cheaper.

Maybe they are convinced that people will run for the K-7 and will accept
higher lens prices.

Maybe they are perfectly wrong and Pentax will drown at all.

Or maybe prices will drop soon again when the big CN would have
cheaper options.

- Martin

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