I disagree on it not making any difference(s). The ultimate image
performance obtainable
out of the APS format is not going to be as great as the
ultimate performance obtainable out of the FF digital format.
Larger formats have the potential for higher IQ performance when
properly executed.

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-----Original Message-----
From: pdml-boun...@pdml.net [mailto:pdml-boun...@pdml.net] On Behalf Of
Mark Roberts
Sent: Saturday, August 29, 2009 2:32 PM
To: Pentax-Discuss Mail List
Subject: Re: OT: Sony Releases A850 FF Camera for $2,000


Resolution. LPM. Register distance. Etc. Etc.

There are good technical arguments both for and against full-frame. None
of it makes any difference. Full-frame is about marketing, consumer
needs (desires, really) and fashion. And Pentax can no more choose not
to go full-frame than they could have chosen not to go digital.

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