----- Original Message ----
> From: John Francis <jo...@panix.com>
> To: Pentax-Discuss Mail List <pdml@pdml.net>
> Sent: Tue, March 9, 2010 8:39:09 PM
> Subject: Re: 645D Exists (Or Will Soon)
>
> On Tue, Mar 09, 2010 at 10:34:07PM -0500, Tom C wrote:
> I agree with that
> figure. Given that it's about 1/2 of the MSRP, how
> much profit is
> left?
>
> If Pentax had come out with a 24MP FF 135mm body at $2500
> USD, with a
> much larger potential market and user base, and a larger
> future
> upgrade potential, which makes more sense?
The 645D, of
> course.
Even ignoring the fact that there are big holes in the lens lineup
> for
a large-sensor K-mount, it's hard to sell a body at close to 3x the
> price
of the K-7. For a large part of the potential marketplace there
> just
isn't enough extra image quality to justify the additional cost.
> And
for those that would consider it, a significant number of them may
> well
end up buying a K-7 anyway; FF K-mount sales cannibalize market
> share
that Pentax already has.
The 645D looks to be a
> price/performance leader by a large factor, and
sells into a marketplace that
> Pentax are not currently addressing. If
Pentax could put a FF body on
> the market at under $1500 in 2010 (under
$1000 in 2011) it might sell well
> enough to be worthwhile, but a $2500
body isn't sensible.
I have to agree, John.
The only thing that could change that would be for Pentax to release a FF body
with 4-5 new lenses (FF SDM, weather sealed) at the same time. It seems that
this is really the only way to jump into the FF market for them now. Not that I
wouldn't use my FA 31 Ltd on the new body, but it would be nice to use lenses
that focus faster and quieter.
-Brendan
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