As one of those pediatric oncologists whose temples are rubbed raw thinking 
about CureSearch (and has spent several hours trying to get them to honor their 
commitments)...

I think the international outreach project would be perfect, considering the 
international nature of the PDML.

Rick

http://photo.net/photos/RickW


--- On Fri, 2/18/11, Mark Roberts <m...@robertstech.com> wrote:

> Work continues apace on the 2011 book
> (and I'm bracing myself for the
> inevitable last-week rush of submissions soon to come).
> What I'd like
> to get input on at the moment is the notion of changing the
> charity
> the book supports. We've had many problems with CureSearch
> in the past
> two years but the straw that broke the camel's back as far
> as I'm
> concerned is the way they totally dropped the ball
> regarding the
> exhibit in Chicago. They'd said they would do a mailing to
> their major
> donors in Chicage and alert them to the opening, etc. And
> they
> completely failed to follow through on any of it. I know a
> lot of
> oncologists and pathologists who are familiar with
> NCCF/CureSearch and
> whenever I mention the organization I get the same
> reaction: a sigh
> and a rubbing of the temples as if an old, familiar
> headache is coming
> back. CureSearch's is widely regarded as well-intentioned
> but more
> than a little feckless.
> 
> In the past we've floated the idea of supporting a
> different cause
> every year, but I feel strongly that it's much more
> advantageous to
> try to build a working relationship that (one would hope)
> gets better
> and stronger every year. I've been looking for an effort
> similar to
> CureSearch to support but it's been difficult because I
> really wanted
> to find something with international scope, given the
> international
> nature of the PDML. About two weeks ago I found what I
> think is a good
> candidate. The Dana-Farber Cancer Institute here in Boston
> (http://www.dana-farber.org/) is highly respected in the
> field and
> their "Jimmy Fund" pediatric cancer clinic is one of the
> best around.
> They are starting a new program to be called "Pediatric
> Oncology
> Global Outreach" intended to expand and improve pediatric
> cancer
> treatment worldwide, particularly in developing nations.
> 
> This Monday past I had a meeting at Dana-Farber with Dr.
> Carlos
> Rodriguez-Galindo, the oncologist who's heading this
> program. He
> described their plans and where they stand now. He's very
> interested
> in getting our support because they're really just getting
> started -
> we'd be getting in on the ground floor with this effort.
> That has some
> disadvantages as far as name recognition, but I think that
> being under
> the Dana-Farber umbrella will make up for that to a
> significant
> degree. 
> 
> Another advantage is that this organization is
> headquartered here in
> Boston, about two miles from my house. They won't be able
> to ignore
> emails from me like CureSearch because they know I can be
> right there
> in their faces at a moment's notice. The link with
> Dana-Farber also
> gets instant cred around these parts, which I hope will be
> beneficial
> when I start hitting the local media about the 2011 book in
> a few
> weeks.
> 
> Any thoughts?
> 
> 
>  
> -- 
> Mark Roberts - Photography & Multimedia
> www.robertstech.com
> 
> 
> 
> 
> 
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