Ideas for places to advertise the book:

We should, of course, send word to Ned, and press releases to the major online 
photo blogs.

It probably would not hurt to send emails of the press releases to the dead 
tree photo mags either.

Are there any sort of pediatric oncology trade journals, professional websites 
etc?

I wonder of Pentax USA would be willing to buy some to sell at trade shows? 
They'd get a tax writeoff, a great way to show off the abilities of the gear, 
good PR etc. 
If they buy in on the concept, it could be worth it to them to have more than a 
few printed, which could greatly lower the cost per book.

Someone should set up a facebook event for selling them. Events are the easiest 
way on facebook to get the word out to a lot of people, and it seems that most 
people younger than 40 have facebook accounts, albeit with a fairly steep 
dropoff in age for folks over 50.

I wonder if anyone has the chops to make a short video to post on youtube about 
it?

We should ask Craig Shergold, who was a childhood cancer survivor, to send out 
an email asking people to buy a copy.

On Apr 9, 2011, at 12:31 PM, Mark Roberts wrote:

> Jack Davis wrote:
> 
>> This stat has likely been related, but how many 2009/2010 books were sold?
> 
> I think (hope) that the 2011 edition will generate a really
> enthusiastic response from the participants, from Pentax and from
> everyone else; the result should be more widespread awareness and
> better sales.
> 
> -- 
> Mark Roberts - Photography & Multimedia
> www.robertstech.com
> 

--
Larry Colen l...@red4est.com sent from i4est





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