Quoting Paul Ewins <paulew...@optusnet.com.au>:
If I was marketing the K-01 the message would be "Do you want to be locked into a system with few lenses and no room to grow or would you like to be part of a system with a wide range of lenses which will still work later if you graduate to an SLR". To me that is the unique selling point of the K-01, that it is part of a fully fledged system.
Like this photo that was released when the camera was announced. I'm not sure that it's been used in any subsequent advertising but it's early days.
http://images.gizmag.com/gallery_lrg/pentaxricohk01-3.jpg
If you already own an SLR then your lenses will mount (via adapters) to any of the other mirrorless cameras, but if your first camera is mirrorless then you can't upgrade to an SLR without buying new lenses. This is exactly the same selling point as for Nikon/Canon APS-C cameras - you can upgrade to full frame and use (mostly) the same lenses. If the K-01 had been made by Canon I'm sure you would see it in ads with the full array of Canon lenses behind it to drive the point home.
The problem for many people (me included) is that while you can use almost any lens on other mirrorless systems, you lose autofocus. I still have and use the odd manual focus lens but more and more I'm becoming dependent on autofocus. Laziness is part of the issue, I'm suppose....
-- Cheers Brian ++++++++++++++++++++++++++++++++++ Brian Walters Western Sydney Australia http://lyons-ryan.org/southernlight/ -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
