Bryan Jacoby wrote on Tue, 03 Apr 2012 07:39:07 -0700

> So, how 'bout them new lens prices?!?
> 
> I have been pretty impressed with what I've seen in the Ricoh era
> (yes, I think the K-01 is a great idea) and therefore I've been
> optimistic about the future.  But these new lens prices seem, shall we
> say, less than well-considered.
> 
> I guess I can understand a pricing policy designed to give
> bricks-and-morter shops a chance to compete, but I don't see how it's
> necessary to nearly double the price of some lenses to do that.
> Sorry, but I don't see people lining up to pay $1500 for a DA*
> 16-50mm.  Can anybody explain this to me?
> 
> On the bright side, the price of the FA 31mm Limited hasn't changed,
> and in comparison it now seems like a heck of a deal.  How could I not
> buy one?

I won't try to defend this price increase, as i don't know Pentax' cost 
structure, but I would wager that their new Ricoh masters took a look at their 
costs and P/L before deciding to make this move.  If you look at Ricoh's 
existing product prices you see that they price for a niche market, and Pentax 
has been drifting in that direction for years.

That said, if you enjoy reading posters frothing at the mouth (pen?) and having 
a hissy fit over this issue, take a gander at the Pentax DSLR Forum on DPR…

Regards, Jim



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