On Apr 19, 2012, at 3:34 PM, Doug Franklin wrote:

> My seat-of-the-pants thought is that it's a symptom of the same malady 
> afflicting the music business ... the world has changed but the business 
> model hasn't, or not enough.  For "hard goods" manufacturers like Pentax, 
> it's probably more accurate to say that the market has changed but their 
> marketing and distribution models haven't.

This was my initial thought as well.  It seems that to move forward they may 
have to piss off some important members of their current distribution chain.

I have similar thoughts about the bicycle industry in this country but that's 
best left to another forum :)

Dave


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