On 8/14/2012 4:45 PM, steve harley wrote:
on 2012-08-14 11:40 Darren Addy wrote
On Tue, Aug 14, 2012 at 10:56 AM, steve harley <p...@paper-ape.com>
wrote:
Ned Bunnell in April: "you’re going to very shortly hear that Pentax
is back
in a major National account, which is something we’ve been working on
extremely hard for over a year."
Yes, and that is the same post in which he makes the case for the
"parity in lens pricing" policy (which they have already been forced
to [dump] retreat from). It is speculation on my part, but if that
policy was implemented to make some major retailer happy, then that
didn't work out so well and perhaps the major retailer has
reconsidered (something Ned surely would not be trumpeting in his
blog). In any event, define "very shortly" and "major National
account".
i wasn't posting it to refute your comment so much as to show how
wobbly Pentax marketing goals seem to be
Pentax's problem is that they have a nice niche product, that they can't
seem to sell for better than commodity product prices, and they have to
sell it on line with pretty much word of mouth advertising. All in all
they do pretty well with those limitations...
--
Don't lose heart, they might want to cut it out, and they'll want to avoid a
lengthly search.
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