I think it is quite a bargain really. As of recently Sigma has been
producing optically excellent lenses. Add to that that this is a full
frame lens and further I think it is the first in industry that has USB
port that according to promo on dpreview.com will allow not just
changing lens firmware but also things such as micro focus adjustment.
So in terms of technology for the money I think this is a fair offering.
Boris
On 11/8/2012 3:06 AM, Bruce Walker wrote:
So for all those who were bemoaning the lack of a fast (1.4) normal
prime on APS-C Pentax, be unbemoanful.
http://www.pmda.com/2012/11/sigma-corporation-of-americas-35mm-f1-4-dg-hsm-now-available
Almost more important is Sigma's new clever marketing angle for this
very expensive ($900) bauble: they are creating new use-based "lines"
for their lenses and this one is being labelled "Art".
"As the first lens released under Sigma’s new Art line, it will
feature a new matte finish and overall new design concept, which
includes a clearly defined category label on every new lens."
I for one cannot wait to see what gets released under the Decisive
Moment line. Or what about the Undraped Women line?
What if you try using a Landscape line lens for birds? Maybe a large
red circle with a diagonal line appears in your viewfinder.
--
-bmw
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