From: Bruce Walker
So for all those who were bemoaning the lack of a fast (1.4) normal
prime on APS-C Pentax, be unbemoanful.
http://www.pmda.com/2012/11/sigma-corporation-of-americas-35mm-f1-4-dg-hsm-now-available
Almost more important is Sigma's new clever marketing angle for this
very expensive ($900) bauble: they are creating new use-based "lines"
for their lenses and this one is being labelled "Art".
"As the first lens released under Sigma?s new Art line, it will
feature a new matte finish and overall new design concept, which
includes a clearly defined category label on every new lens."
I for one cannot wait to see what gets released under the Decisive
Moment line. Or what about the Undraped Women line?
What if you try using a Landscape line lens for birds? Maybe a large
red circle with a diagonal line appears in your viewfinder.
It's a "DG" lens.
"The Sigma 35mm 1.4 DG HSM is a state of the art lens designed for full
frame cameras but can also be used with APS-C "
http://www.sigmaphoto.com/shop/35mm-f14-dg-hsm
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